Writing a good advert

Creating a clear and engaging job advert is crucial to attract the right candidates. Here are some tips:

Get the Applicant’s Attention

Highlight key details like location, salary, job title, and terms (permanent/temporary, full-time/part-time). Make the opening line succinct and interesting.

Provide a Short Introduction

Keep it around 40 words, focusing on the job rather than the school. This helps candidates quickly assess if the role suits them.

Detail the Main Role Responsibilities

Summarise the main duties without listing everything. The job description will cover all details.

Detail the Skills Required

Specify essential skills and qualifications. Avoid discriminatory language. For example language related to age, gender, and disability. For more advice on avoiding discrimination in adverts, please click here.

Provide Information About Your School

Explain what makes your school unique and why the role is important.

Benefits

Mention training, development opportunities, flexible working, and other benefits.

Next Steps for Applicants

Include application instructions and contact details for informal discussions or school visits.

Closing Date and Interview Date

Clearly state these dates to help applicants plan.

Safeguarding

Include your commitment to child safeguarding and necessary statutory requirements.

Make Time

Spend adequate time crafting the advert to ensure it attracts attention.

Think Like an Applicant

Consider what you would look for in a job and school if you were applying.

Keep it Brief

Despite the information, keep the advert short and engaging to catch the applicant’s eye.

By following these tips, you can create an effective job advert that attracts the right candidates while ensuring inclusivity and avoiding discrimination.